This privacy notice applies to all users of our website (including our online portals) where Extraordinary Smiles is the data controller for your personal data, and explains the purposes for which we process your personal data, how we collect and use your personal data, how long we retain your personal data, and the rights you have in relation to your personal data. Personal data means any information that relates to an identified or identifiable living individual.

Information We May Collect From You

We collect personal data from:

• Website visitors

• Prospective and current clinicians

• Patients and prospective employees accessing or creating accounts on one of our portals (as described below)

Any references in this policy to “you” or “your” should be interpreted in the context in which the information is processed.

Our legal bases for processing your personal data include your consent, fulfilment of a contractual obligation, and where we have a legitimate interest to process your personal data, provided that our interests do not outweigh your individual rights and freedoms. Our legitimate interests include:

• Investigating, preventing, and protecting against fraud, security risks, threats to you and others, and violations of this policy

• Protecting and defending our rights and properties, including intellectual property

• Complying with laws and regulations that apply to us, as well as responding to requests from law enforcement or government authorities or as otherwise required by law

• Improving your experiences with our products and services

• Understanding and improving our website, user experience, and customer relationships and enabling our business operations

Personal Data Collection

We collect personal data that you provide to us directly, as well as information provided by your browser or device when you visit our website. We also collect personal data via the portals connected to our site (as described below).

Personal Data You Submit

We collect personal data only when you submit it to us, such as when you register for or subscribe to certain products or services; create a profile; participate in a sweepstakes, contest or game; take a survey; use an interactive feature (such as chat, chat bot or article sharing options); participate in a community forum; or contact customer service.

The Personal Data you submit may include, but is not limited to, your name, postal address (including billing and shipping addresses), telephone number, mobile number, email address, gender, username, or profile picture.

Personal Data We Receive From Third Parties

To the extent permitted by applicable law, we may receive Personal Data about you from third parties, such as social media services, commercially available sources, Extraordinary Smiles affiliates, business partners, and, if applicable to you, the third-party provider of your subscription.

The Personal Data we receive from third parties may include your name, contact information, relationships with various product and service providers, and your use of certain applications. For example, if you access an Extraordinary Smiles site or application through a social media service or connect Extraordinary Smiles to a social media service, the information we collect may include your user ID and/or user name associated with that social media service, any information or content the social media service will share with us, such as your profile picture or email address.

When you access Extraordinary Smiles through social media services or connect Extraordinary Smiles to social media services, you authorize Extraordinary Smiles to collect, store, and use such information in accordance with this Privacy Notice.

Other Information

“Other Information” is any information that is not intended to reveal your specific identity to us, such as browser information, usage data, information collected through cookies and other technologies, demographic information, Protected Health Information, geolocation data obtained with your consent where required by applicable law, and aggregated information.

2.2.1 Other Information You Submit

We collect Other Information when you submit it to us. This may include your password, birthday, education or graduation year, occupation, financial information (such as your experience, professional licensing, and other information), live event accommodations, and interests.

2.2.2 Other Information We Receive From Third Parties

We may receive Other Information about you from third parties, including demographic data, social media account number, information about your interests, and information about your activities on other websites.

2.2.3 Other Information Collected Automatically

Our services use cookies and other tracking technologies to function effectively and deliver certain features.

Extraordinary Smiles may also be linked to sites or apps operated by third parties and may carry advertisements or offer content, special offers, functionality, games, or applications developed and maintained by third parties (“Linked Services”). These third parties may use automated means to collect information about you.

Extraordinary Smiles is not responsible for the privacy practices of such third parties. Once you leave our website or click an advertisement, you should review the applicable third-party privacy notice.

HOW WE USE YOUR PERSONAL DATA AND OTHER INFORMATION

We may use the Personal Data we collect from and about you for the purposes set forth below. We may use and disclose Other Information for any purpose, except if it is considered Personal Data under applicable law. If we combine Other Information with your Personal Data, we treat the combined information as Personal Data.

We may combine information to:

• Improve the quality of our products and services

• Personalize your experience

• Understand website usage

• Provide tailored content and recommendations

• Deliver advertising based on your interests

3.1 To Provide, Measure and Improve Our Products and Services

We use information to provide our services, create and manage accounts, process transactions, respond to inquiries, conduct surveys, offer customer support, and improve our services.

3.2 To Deliver Relevant Content and Recommendations

We may use Personal Data and Other Information to deliver personalized content across Extraordinary Smiles services.

3.3 To Deliver Advertising and Interest-Based Advertising

Extraordinary Smiles and service providers may use collected information to deliver advertisements tailored to your interests.

To the extent required by law, we will obtain your consent before using your information for interest-based advertising.

If you provide your mobile phone number, we may request consent to send promotional or informational SMS messages. Your consent is not required to purchase goods or services.

3.4 To Allow Social Sharing Functionality

If you connect a social media account with Extraordinary Smiles, we may use information to facilitate sharing between platforms.

3.5 To Contact You

Extraordinary Smiles may send promotional materials, surveys, updates, and service-related communications where permitted by law.

3.6 To Protect the Rights of Extraordinary Smiles and Others

We may use your Personal Data to protect legal rights, prevent fraud, comply with law enforcement requests, and enforce policies.

Personal Data Collected via Website Portals

Submit a Job Application

Personal information submitted (including resumes and cover letters) will be used to evaluate employment candidacy and contact applicants.

Personal Data Collected via Web-Based Technologies

Browser or Device Information

We automatically receive certain technical information such as IP address, browser type, mobile device type, operating system, and referring website data.

We use this data to:

• Customize user experience

• Fulfill service requests

• Improve services

Cookies and Web Beacons

Our website uses cookies and web beacons to analyze traffic and improve performance. Most browsers allow you to disable cookies.

Third-Party Advertising

We may use platforms such as Google Ads, LinkedIn, Facebook/Instagram, and other advertising networks to promote our services. We share anonymous, aggregated information only.

Personal Data Sharing and Disclosure

We share personal data only when:

• You grant permission

• It is necessary to fulfill obligations

• Required by law

• Necessary to prevent fraud or protect safety

Texas Data Privacy and Security Act (TDPSA)

Because we value your privacy, we have taken necessary precautions to comply with the Texas Data Privacy and Security Act (TDPSA). We will not distribute your personal information to outside parties without your consent.

Security

We implement administrative, technical, and physical safeguards to protect personal data. However, no system is completely secure.

We retain Personal Data only as long as necessary for the purposes described in this Privacy Notice unless a longer retention period is required by law.

Children Under the Age of 16

We do not knowingly collect personal data from individuals under the age of 16.

Privacy Notice Changes

We reserve the right to update this Privacy Notice at any time. The most current version will always be available on our website.

Contact Us

If you have questions about this Privacy Notice or how your Personal Data is handled, please contact us at:

Extraordinary Smiles
5021 Route 873
Schnecksville, PA 18078

We will respond to your questions and complaints regarding our processing of Personal Data. If you are not satisfied with our response, you may contact the appropriate supervisory authority or your state’s attorney general.

Please do not disclose sensitive personal data (such as racial or ethnic origin, political opinions, religion, health information, social security numbers, or criminal background information) when contacting us.

We will not share or sell your SMS opt-in consent with any third party for purposes unrelated to providing messaging services. Text messaging originator opt-in data and consent will not be shared with third parties.